If you’re ready to take your training and your physique to the next level…
THIS is How You Build the Body You’ve Been Striving for WITHOUT Subjecting Yourself to Tortuous Workouts, Sacrificing Late Night Pizzas, or Avoiding Parties to “Protect Your Gains.” 
How’s it going? My name is John Romaniello, I’m the New York Times best-selling author of Engineering the Alpha, the founder of Roman Fitness Systems, and one of the original pioneers of online fitness coaching.

My work has been featured in some of the most prestigious health and fitness publications in the world from Men’s Health to Shape to T Nation and countless others.

And over the past 16 years, I’ve devoted my life to one thing: 

Uncovering, teaching, and disseminating the best methods for helping men and women just like yourself build ridiculously attractive and athletic bodies while still living badass lives.

From working with top medical professionals to spending thousands of hours studying biology, hormonal balance, and athleticism to using myself as guinea pig to test a myriad of substances, supplements, and mad exercise theories… 

...I’ve exerted Herculean levels of effort over the past decade and a half to ensure that my team of coaches and I deliver results that aren’t just good. But goddamn spectacular. 

And, dareisay, I’ve succeeded. 

Through our one-on-one coaching program, we’ve helped transform the lives and bodies of thousands of people, from busy professionals to top athletes to celebrities to college kids to stay-at-home parents.

My methods--regardless of who has delivered them or to whom they’ve been delivered--have proven their efficacy time and time again.  

This isn’t just about building jaw dropping deltoids, a glamorous gluteus, or titillating trapezius muscles.

It’ about doing ALL of those things while living life on your terms.

Let’ just be honest. Any trainer with an online certification and a lick of sense can help you lose the love handles and add an inch to your biceps.

But at Roman Fitness Systems, we’re interested in more than that.
We Don't Just Want You to Look Great
We want you to live great. Rather, live greatly. 

  • Have the systems and strategies to stay lean (I’m talking bulging bicep veins and visible abs) year round WHILE still getting schwifty on the weekends and partying your face off--guilt free. 
  •  Train with maximum efficiency and minimum bullshit so you can achieve all the goals you’ve set for yourself WITHOUT spending 2+ hours a day building your bi’s and tri’s and missing out on the things that are most important to you. 
  •  Know exactly how to structure your diet so you can enjoy all of the decadent deliciousness your palate desires without wrecking your progress.
And above all else, we want to show you how to use fitness as a vehicle to live your best life. To intelligently and strategically structure your training and diet so they compliment your lifestyle and allow you to enjoy the things you most desire without worry.  

Because frankly, if looking great naked required me to give up my Friday night ritual of getting shit-housed on bourbon or forgo a plate of freshly made pasta while on vacation in Italy, even I would have said “fuck it” to fitness a long time ago.

Sam Gained 11lbs of Muscle While Slashing His Bodyfat to 5.3% Not Bad, If You Like Being Jacked, Or Whatever
"When I became a model, I went from being an athlete to being a guy who makes clothes look good. To help with this, my agency made me to lose 20 lbs. of muscle mass, which left me feeling weak, soft, and pretty despondent. It was not a good time.

After a year of this, I decided to sign up to Roman’s coaching program. Turned out to be the best thing I could have done: I gained 11 pounds of muscle and dropped fat almost immediately. I went from a somewhat good looking dude but weak as hell to a somewhat good looking dude but strong as hell. I regained all my strength back and then some!

My biggest worry was getting too big to model, but Roman’s programming is unreal. My weight stayed pretty much the same, and I was still able to fit into the clothes and do my job, but I feel better, stronger, and my body fat has dropped to 5.3%! I really can’t say enough about this."   - Sam F.
So yes. You can have it all. 

You can have the body and the lifestyle you’ve always wanted. While having a shit load of fun throughout the process. 

And the team at RFS wants to help you do it. 

But here’s the thing. 

For more than 15 years, I’ve been extremely privileged to both directly and indirectly help tens of thousands of people achieve their dream bodies. 

Alas. I am only one person. And because of the other projects vying for my attention and my inability to scale my coaching in a sustainable way, I believed it was best for me to walk away from online fitness coaching entirely. 

But I was wrong. 

Fitness didn’t just change my life. It gave me the life I enjoy today. And because of the platform RFS has become--a platform capable of being heard above the din and ceaseless bickering of other fitness professionals--I believe I have a responsibility to continue helping others achieve that same transformation. 

And so, after a 3-week vision quest (involving a copious amount of mind-altering substances), I developed a solution. 

Although you might not be able to work with me personally...
… You can  work with one of my handpicked coaches who will use MY methods to help you build a body of which YOU can be proud. 
For the past few years, I've been quietly at work training some of the best and brightest minds in the fitness industry to take my methods and carry them out into the world.

These are the people chosen by me to take up the RFS fitness banner and continue changing lives and bodies using MY methods with THEIR personal spin on the coaching style.  

This means you now have at your disposal and entire army of mini (and not-so-mini) Romans to help you lose fat, gain muscle, and build a body about which the bards will sing for millennia to come. 

Not only do my coaches walk the walk and have Roman-approved physiques themselves, but they’ve also helped dozens--in some cases hundreds--of people just like you achieve their biggest health and fitness goals in record time.
Think of Me as Nick Fury and These Individuals as my Handpicked team of Avengers 
He was everything negative you could think of in the past. In 2012 he hit his heaviest weight of 250. No confidence, no hope for the future, depressed, the list goes on. Tired of how low he felt, of what he saw in the mirror, & desperately in need of change, he finally experienced a mindset shift. No one was going to save him unless he saved himself. It wasn’t until he discovered the power of nutrition that everything changed for Abel. He lost 63 pounds in over the course of 3 years, but more than the weight lost, Abel gained the confidence he never knew he had. 

In 2016, Abel finally became a certified personal trainer through NASM. "How you make people feel is more important than how you speak to them". Abel has only two rules when it comes to training, 1: Nothing negative. 2: No sorry’s. We’re here to learn so there’s no need to apologize. No matter your specific goal, there’s one overarching theme: 1% Better Everyday. Better in the gym, better at work, better in life. We’re the sum of our habits & decisions, what you choose to do today has an impact not only in the present, but also the future. What he wants for everyone that chooses to train with him is to use fitness to make your life easier, not restrict it.
30, NYC-based trainer & online coach
We’ve helped everyone from college kids trying to stave off the ‘freshman fifteen’ to busy professionals attempting to look awesome without sacrificing work or family time. 
Austin Pohlen is a fitness coach that currently resides in Madison, Wisconsin. As a former collegiate athlete, he fell in love with strength training and nutrition at a very young age. Throughout the process, Austin learned that there is much more to fitness than just lifting weights and eating right. Fitness can transform your life. Confidence, relationships, mental health: he believes all of these things can be improved with a healthy lifestyle. He knows this because he’s seen it happen to himself and the many clients he’s trained. 

Outside the gym, you can find Austin at Chipotle or rewatching the best show on tv (Game of Thrones, of course). He’s also an overly invested Vikings fan and a Belieber at heart.
Major: Kinesiology
Certifications: NASM-CPT and Precision Nutrition 1
Austin Pohlen
Whoever you are, whatever your situation, however lofty your ambitions, we’ll connect you with the right coach who has the experience and expertise required to help you achieve your goals. 
Jorden is a physique transformation coach and nutritional wizard; specializing in helping people look great naked without living in the gym or restrictive diets. A former fat kid himself, Jorden went from chubby to chiseled by losing over 80 pounds of fat while adding 20 pounds of muscle, and has used that blueprint to help hundreds of people craft their dream physiques. When he’s not coaching, Jorden enjoys traveling, long walks to get cookies, leg days, and crafting adorably witty bios for his Bumble profile.
jorden pagel
But let me be clear… 
This is Not JUST Another Fitness Coaching Program 
The thing that makes RFS different is that we aren't just training you to build a better body. We're training you to build a better life. 

We will make it faster and easier for you to do the epic shit you want to do and ensure that you can be get the results you desire while actually enjoying your life. 

We are here to work with you and help you achieve the goals you've set. And sure, we'd like to believe that you could do it all by yourself.  


You probably wouldn't want Luke Skywalker teaching himself to use a lightsaber, and a little guidance is never a bad thing. 

So with our knowledge and systems you will learn how to have the best of both worlds. 

To build a truly awe-inspiring and functional body and NEVER have to say "No" to another party, orgy, or Ayahuasca ceremony for the sake of your physique ever again. 

We will teach you how to stop being the bottleneck to your own success so you can build the body and life you've always wanted. 

And to accomplish this, we will use radically customized coaching to design a program that works for your goal, your needs, and your lifestyle. 
“Matt is the combination between a fitness professional and a total bro—he’s a Registered Dietitian who’s happy to chat about The Krebs Cycle, but it has to be paired with a glass of bourbon on the rocks. As a personal trainer for almost 4 years, Matt has worked with hundreds of people to fast-track their success to moving better, feeling better, and taking control of their fitness to *enhance* their life, not be their life. Whether it’s discussing Joe Rogan podcasts or debating the intricacies of muscle hypertrophy mechanisms—Matt’s your guy.”
MAtt mcleod
Each workout is YOUR workout. Every time you step foot in a gym, you will know exactly what to do and how to do it with specific training protocols programmed for your specific goals, genetic predispositions, and favorite movements. 

Each meal is YOUR meal. Instead of getting just another meal plan or macro breakdown, my coaches will educate you on how to make food choices, how to prepare meals the right way, and how to cheat like a pro so that you can build your diet around your life instead of your life around your diet. 
"When I started lifting weights years ago, I really wanted to look like I worked out when I was in my regular “street clothes” and I feel like I have finally gotten there (thank you!). A bunch of the people that I work with make comments about my muscles (all nice) and it is very flattering. One of my girlfriends always has me flex when we are out (only slightly embarrassing) and she keeps one of my progress pictures on her phone as inspiration.

I LOVE my shoulders and arms so much! I have made so much progress in the last 6 months in my physique thanks to you, it is absolutely incredible and I am forever thankful."   
- Tiffany D.
“Chris Coulson is a writer, personal trainer, and online coach based in NYC, where his roster of clients includes some of the most well-known business authors and entrepreneurs in the world. His experience as both a trainee and a member of the US Navy has helped Coulson develop a unique approach to working with some of the busiest people around; a skill he leverages with his online clients. 

Originally from Northern California, Chris was a lifelong fitness enthusiast who spent as much time playing video games as he did in the gym. In 2015, after 10 years serving in the US Navy, Chris relocated to New York City to pursue a career in fitness, beginning  with an internship right here at Roman Fitness Systems. 

In his own personal fitness journey, Chris has pursued and achieved impressive goals for both fat loss and muscle building: he once gained 25 pounds of mass in five months, then dieted down to photo ready condition in just eight weeks. 

Having studied under and coached alongside Roman for the past several years, Coulson knows the ins and outs of the body transformation game better than just about anyone, and specializes in recomposition, helping intermediate clients lose fat while gaining muscle over 4-6 months."
Chris Coulson
Each day is YOUR day. I’ve said it in interviews, podcasts, blog posts, and social media: there is no point in having the body of your dreams if you’re forced to treat the gym like your personal monastery and shy away from parties, dates, and social events with friends.

And your coach is YOUR coach. You’ll have unfettered access to some of the best minds in the industry who will hold you accountable to your goals so that you can’t hide behind your excuses or put off your health goals any longer. 

You’ll no longer have to rely on willpower or grit to get your to the gym, train intelligently--thus avoiding injury--or stick to the meal plan created for you. 
Instead, you’ll be held radically accountable by your coach who will check in with you on a regular basis to ensure you’re making progress and help you overcome any challenges or problems you might face. 
But my coaches aren’t here to just make you sexy…. 

...They're here to make you a better person. 

And that’s an important point I want to drive home. 
This Isn’t Just About Butts and Biceps… It’s About Becoming the Person You’ve Always Dreamed of Being
Ostensibly, your goal is simple. You want to either gain muscle or lose fat (or do both at the same time). But my goal for you is so much more than that. 

Here’s the thing… 

I know what it’s like to look in the mirror feeling as if the person staring back at you isn’t a true reflection of who you are. To see someone who looks lazy, weak, and resigned to a life of mediocrity. 

Maybe you feel like I did for years, like the person you are on the outside is the farthest thing from an accurate manifestation of who you feel like on the inside.

You’re a motivated and driven high-achiever who wants to get the most out of yourself and your life… But your body doesn’t show it. 

On the inside, you feel strong, powerful, and capable of crafting your life into a living breathing masterpiece. 

But on the outside, you look like someone who has given up. Someone who has thrown their hands in the air and said “Fuck it! I guess this is just how it’s going to be.” 
But it doesn’t have to stay this way… 
With the help of one of my highly trained and distractingly good looking coaches, it’s impossible for you to fuck it up. 

All you have to do is put in the work. 


If you’re sick and  tired of spinning your wheels and staying stuck in the mud, making little-to-no progress for years… 

… and if you’re overwhelmed by all of the (mis)information, hyperbolic claims, and utter bullshit proliferating the fitness industry and have no idea what to do… 

...and if you're constantly icing your joints and popping aspirin because your training program has led to yet another preventable injury... 

… and if you’re tired of doing the same damn thing week in and week out like clockwork, plateauing in your training and failing to make any real progress… 

… and if you are tired of trying to go it alone and you’re ready to enlist the help of someone who has "been there, done that" and can take you by the hand every step of the way...  

… and if you’re ready to reclaim the amazing body and athleticism you once had and give a single finger salute to the skinny-fat you of yesteryear… 

…and if you’re ready to undergo a transformation so profound that the people in your life will shower you in praise and adoration, exclaiming “Damn bro you look fucking AMAZING”... 

… and if you are finally ready to wash your hands clean of the constant research, trial, and error and you’re ready to simply DO THE FUCKING WORK… 

… Then guess what? 
Roman Fitness Systems is most definitely for you. 
With the help of your coach, you’ll have an unfuckupable plan GUARANTEED to deliver amazing results and leave you saying, “Ermagod! I can’t believe I didn’t try this sooner." 

And if you aren’t absolutely thrilled with your results? No worries. We’ll give you your money back, no questions asked. 
All that being said, our services are NOT for everyone. 

I’m just going to be honest with you. At this point in my career, I don’t need any new clients and I certainly don’t need to be spearheading a new coaching program. 

This entire thing is a labor of love that I continue only because I want you guys and gals to succeed and believe in the value of what we have to offer. 

As such, we are VERY selective about the individuals with whom we will and will not work. 
I’m not going to feed you some salesy bullshit and claim that we only have a “limited number of spots left”. 
Rather, I want to make it crystal clear that neither myself nor my coaches have the time or patience to deal with shitty clients, or worse, shitty people. 

With that in mind, please do NOT schedule a consultation if: 

1. You’re lame. We want to hang out with cool people and if the entirety of your social life is filling tupperware with brown rice and chicken as you prepare for your next exhibition, there are probably other coaches better suited for your needs. 

2. You aren’t willing to trust your coach, follow their instructions, and be a teachable client.
3. You’re a narrow minded or otherwise bigoted asshole . We don't care what your political or religious beliefs are, but if you're one of those people who thinks it's OK to make disparaging remarks about other people’s: sexual orientation, race, upbringing, socioeconomic status, gender identity, or other uncontrollable traits we are NOT for you (seriously, just get the fuck off my page right now). 

On the other hand..
If you want a no-stress solution to building your dream body while having a metric ass-ton of FUN and building an epic life, then we should totally, ya know, be a “thing”. 
You’ll become a member of the Roman Fitness Systems Family and we’ll take care of all the hard stuff. 

You just agree to put in the work and trust the process and you’ll have the rocking body you’ve always dreamed of in no time. 

Sound good? 

Then here’s what you’re going to do next... 

Click that sexy little button below to schedule a free consultation so that we can learn a little bit more about who you are, where you are in your fitness journey, and how we can help you bridge the gap and get to where you want to go. 

This isn’t some high pressure sales call where we’re going to make you feel like a lazy asshole if you don’t sign up… 

… We just want to get to know you and make sure that you’re the right fit for this program before we get serious and make things “Facebook Official.” 

Sound good? 

Then click the button below and let’s get started. 

See you on the other side you sexy beast. 

John Romaniello
Copyright 2019 Roman Fitness Systems. All rights reserved.